Camel cigarettes were blended to be considerably easier to smoke in contrast to the much harsher brands popular at the time of its introduction. In addition, they were promoted, prior to official release, by a careful advertising campaign that included "teasers" which merely stated that "the Camels are coming."
The most famous variety of Camel cigarettes was the soft pack of the regular, unfiltered variety. Camel regulars achieved the zenith of their popularity through personalities such as news broadcaster Edward R. Murrow, who smoked up to four packs of Camel regulars per day, in effect using a Camel cigarette as his trademark.
In late 1987, RJR created Joe Camel as the mascot for the brand.
Camel cigarettes are an investment brand because it is R.J. Reynolds' largest and fastest-growing full-price brand and has a track record of consistent share growth and marketplace momentum. And the brand's relevant and unique positioning has made it one of the few full-price brands in the industry that has shown sustained growth.
Camel cigarettes have enjoyed nearly a century of outstanding success, and what was true of the original Camel is just as true today – it's a "Pleasure to Burn." Introduced in 1913, Camel cigarettes became R.J. Reynolds' first major cigarette brand and the country's first nationally marketed cigarette. Camel's unique blend of flue-cured, burley and exotic Turkish tobacco made it the nation's No. 1 selling brand just four years after its introduction.